Using the full array of corporate communication and PR tools to engage with the media and other stakeholders is essential.

Especially as every potential customer is also a potential journalist and critic through the use and power of Social Media. Therefore, real stakeholder engagement and a dialogue with the media is essential. There is no room for complacency, arrogance, or assumptions.

As the field of communication evolves, and stakeholder becomes more direct and instant, social media has become an integral part of Public Relations activities through Twitter, Facebook, Instagram, LinkedIn and TikTok to name the most widely known. Core Public Relations is well-versed to leverage all of these social media channels for its clients.